Friday, August 13th, an Affiliate Marketing Seminar took place in Timisoara Software Business Incubator conducted by the 2Parale team: Dorin Boerescu, Vlad Stanila and Cristian Ignat.
The Bucharest-based guests have introduced the 2Parale affiliate marketing platform, showcased it's usage as a tool for website monetization, discussed with the participating incubated companies representatives about the future plans for the platform and the ways small startup companies can get involved as users or app developers for 2Parale.
The event was an intense learning experience and it promises future co-operations between Dorin Boerescu's team and some of the incubated companies.
2Parale is the first Romanian affiliate marketing platform. It was developed by Radu Spineanu while he was studying in Timisoara. It attracted a seed investment by Seed Money. In 2009 Dorin Boerescu and Daniel Enache made the acquisition of an exclusive license for Romania. Radu Spineanu continues to develop and operate the platform on external markets under the brand 2Performant.
